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Older notes for independent restaurants, salons, and local service businesses in the GTA.
How to Price a Menu When Food Costs Keep Moving
Cost a plate properly, pick a target margin, then work backward. A practical method for pricing a restaurant menu when supplier prices move every month.
Why a Google Business Profile Is Not a Website
Your Google Business Profile wins the search. It can't hold the booking, the menu, or the sale. Here's how the two work together.
A Restaurant Website in Toronto That Takes Its Own Orders
How a restaurant website, online ordering, and an AI phone agent work together in Toronto — and what actually changes on a Friday night.
Template Website vs Custom Website for Local Shops
Templates are the right call for most local businesses. Here is how to tell when yours has stopped working and what to build instead.
How to Choose a Web Agency in Toronto After a Bad One
The questions to ask on the call before you hire a Toronto web agency — ownership, maintenance, speed, and what happens when you leave.
Your Google Business Profile Is Your Real Homepage
Most local customers decide inside the Google panel and never click through. Here's a 15-minute audit of the fields that actually move the needle.
What to Do With the Phone During Your Dinner Rush
Answering the phone during service costs you the room. Ignoring it costs you orders. Here's how to sort the calls that need a person from the ones that don't.
The Five Minutes After a Missed Call Decide the Job
A missed call is not a message waiting for you. It is a customer dialling the next name on the list. Here are the fixes, cheapest first.
Why Your Delivery App Orders Cost More Than You Think
Delivery app commission in Toronto isn't 30% of an order — it's most of the month's profit. Here's the math, and how to move regulars to direct ordering.